How often do you use TikTok a day? How many times do you hear the same audios in multiple videos on your For You Page? A lot of these audios have allowed musicians to gain more popularity among TikTok users.
Notably, indie rock group Mother Mother is one of these bands. While you may be familiar with the songs Hayloft, Burning Pile, or Verbatim, you might not know that Mother Mother is the band that wrote them.
For some reason, these songs have been all over TikTok. I don’t mean that in a bad way, I really like Mother Mother’s music. However, these songs were made in the late 2000s. It’s fascinating to think about TikTok being a way for bands to get more traction, even 10 years after their discography was released.
Some artists, like Miley Cyrus, use the app as a way to communicate with fans about their songs. One of the trends for a while on the app involved people using one of her new songs in the background of a video while asking Miley a variety of questions, like what tattoo they should get or what color they should dye their hair. Obviously, this made the song increasingly popular. It is definitely good marketing for her, but it is also important to point out that the songs were actually very good.
TikTok is one of those apps that can really help everyone. Sure, there are drawbacks to it, but that comes with any section of the internet. Many people have used the app to discover new artists. Up and coming musicians have used the platform as a way to reach people who may like their music. It’s a great way to find exposure during a time where the internet is really all we have.