When has there ever been a time people don’t get sick of ads? Other than the Pepsi “We Will Rock You” advertisement, there hasn’t been one that really comes to mind.
When going through the process of finding different fashion blogs as mentor texts, an epiphany occurred to me. Smaller blogs, not all but most, are just picture diaries with the occasional text. And those texts even the most well written end up being some type of promotion.
Perhaps if the blog was marketed as a “Shopping Guide” to assist those who struggle a bit to find their own style, or maybe know their style but don’t know where to find the pieces to make it happen, those ‘articles’ would be great. But because said articles usually aren’t, more often than not they end up being lackluster.
Nearly every time there’s a “50 most underrated fashion blogs” article from a bigger magazine at least the first 25 are always these type of shopping blogs.
Maybe it’s just me and if so discard all of this, however, when I think of a ‘fashion’ blog I want to read about the writer’s opinion. And not their opinion that “this super soft taupe cropped sweater is the perfect essential to build your fall wardrobe!” but more along the lines of “bodysuits: the perfect shirt tucking hack or over-advertised wedgies?”
Personally, I’d rather see 2 articles a week with actual substance come out versus 7 that consist 70% of pictures than a 2 paragraph advertisement. So as much as I appreciate small creators and admire their climb to the top, there’s a reason magazines like Vogue and even The New York Time’s fashion section remain more entertaining. Aside from the obviously elevated quality of writing, there’s an opinion. And as the media can see from the buzz around influencer drama, people, even if they don’t agree with the stance prefer opinions to advertisements more often than not.